News and awards

News, awards and appointments from N2 Group and its agencies. Each item links to the original release on STT Info.

Company facts are on the About N2 Group page, and what each agency does on the Services page.

Communications Agency of the Year 2025

Mellakka Helsinki, Finnish Comms Awards 2025

Mellakka Helsinki, part of N2 Group, was named Communications Agency of the Year at the Finnish Comms Awards on 6 November 2025.

Award

Mellakka Helsinki and N2 Creative among the Finnish Comms Awards 2026 finalists

Work by Mellakka Helsinki, including campaigns for Fiksuruoka and Lidl, and N2 Creative’s Kantsun Karhut are among the finalists of the Finnish Comms Awards 2026. The winners are announced on 5 November 2026.

Release by Marketing Finland on STT Info (in Finnish)

NEWS

Moi has Finland’s most satisfied private customers for mobile phone subscriptions

According to the 2026 EPSI Rating sector survey*, Moi has Finland’s most satisfied private customers for mobile phone subscriptions. Moi scored 79.0 points for customer satisfaction, whilst the industry average was 67.2. At the same time, Moi achieved the highest profit margin measured in the 2020’s across the entire industry.

In addition to customer satisfaction, Moi received the highest ratings in the sub-categories of the industry comparison for ease of use, digital services and customer service. Moi also rose to the top of the comparison in terms of value for money, product quality and customer loyalty. Moi took part in the EPSI Rating 2026 study for the first time.

The collaboration between the brand agency N2 Albino and Moin has been exceptionally long-standing and inspiring. Together with Moin, we have created a distinctive brand, user-friendly digital services and are constantly innovating our marketing. Our work is now being rewarded with the trust of highly satisfied customers.

You can read the full EPSI Rating 2026 survey here: https://www.epsi-finland.org/toimialatutkimukset/telekommunikaatio/#raportti-puhelinliittymaet-ja-laajakaista.

EPSI Rating’s 2026 mobile sector survey involved 2,196 interviews conducted between 2 and 22 September 2026. Each respondent assessed the mobile operator they primarily use. The margin of error for the results is +/- 1.6 index points.

Release by Marketing Finland on STT Info (in Finnish)

News

Mellakka Events invests in growth

Mellakka Events is strengthening strategic planning, creativity, sales and technology. In five years it has grown into one of Finland’s mid-sized event companies, with clients such as Sinebrychoff, Google, Lidl, Storytel and Säästöpankki.

Release by Mellakka Helsinki on STT Info (in Finnish)

News

Mellakka Management is now Kollab

Mellakka Management, a leading Finnish talent management agency, changed its name to Kollab and repositioned itself as a strategic partner for campaigns built around people. Kollab’s CEO is Vivan Daaboul.

Release by Mellakka Helsinki on STT Info (in Finnish)

Research

VML Finland study: weak brand awareness slows Finnish companies’ growth

A survey of 100 Finnish companies by IRO Research, published by VML Finland, found that Finnish industrial and technology companies spend on average 1 to 2 percent of their total budget on marketing.

Release by VML Finland on STT Info (in Finnish)

Award

Mellakka Helsinki named Communications Agency of the Year

Mellakka Helsinki was named Communications Agency of the Year at the Finnish Comms Awards 2025. Its work for Donut Lab, the publisher Siltala and Sinebrychoff, the last together with Mellakka Events, also won category awards.

Release by Marketing Finland on STT Info (in Finnish)

News

Mellakka Helsinki acquires Hypement

Mellakka Helsinki acquired the influencer marketing agency Hypement, its whole business and staff. Together they form Finland’s largest influencer marketing agency, with combined revenue of nearly 13 million euros.

Release by Mellakka Helsinki on STT Info (in Finnish)

People

Sami Salmenkivi becomes CEO of N2 Group

Sami Salmenkivi, who has worked with leading global brands in New York, was appointed CEO of N2 Group.

Release by N2 Helsinki on STT Info (in Finnish)

News

N2 Helsinki acquires Wunderman Thompson Finland

N2 Helsinki grew by acquiring Wunderman Thompson Finland, which is today VML Finland.

Release by N2 Helsinki on STT Info (in Finnish)

Questions about N2 Group news

Which awards has N2 Group’s agency Mellakka Helsinki won?

Mellakka Helsinki was named Communications Agency of the Year at the Finnish Comms Awards 2025, and its work for Donut Lab, Siltala and Sinebrychoff won category awards in the same competition.

When did Hypement become part of Mellakka Helsinki?

Mellakka Helsinki announced the acquisition of Hypement on 7 May 2025.

When did Mellakka Management become Kollab?

Mellakka Management changed its name to Kollab on 3 March 2026.